Buzzwords and jargon are ready-made shortcuts to established ideas. Yet more often than not these shortcuts end up just short-circuiting the point you want to get across because they just don't mean anything to your readers on a personal level.
Resort to inspiring your customers with cookie-cutter cliché and you won't see them for dust, because your clutch of cool buzzwords was just the excuse your reader needed to tune your message out. And rightly so – respect has to run both ways, after all.
My writing is different
As a copywriter, I go out of my way to make my writing interesting enough for your readers to want to go out of their way to read it.
I believe words should speak to people personally, and the path they lead them on should be one of interest, fascination and exploration, not just a shortcut to nowhere.
If you think your business could benefit from some thoughtful communication, then I'm certain I can help. Please take a look at the services I typically undertake for clients and see how I might be able to be of help to you.
“Dan gave us exactly what we were looking for at a sensible price.”
founder Goldstein Legal.
Taking it forwards
I'd love to hear from you and discuss how I could be of help to your business. I'm always available to discuss potential work by email or phone - in confidentiality and without obligation. See my hiring me page for more details, or just give me a ring!